Custom Printed Leaflets: High-Impact Marketing for Modern Brands
High-quality promotional hand-outs create a real connection that encourages customers to act right away. Our custom leaflet printing helps you stand out from digital ads by putting a colorful, physical version of your brand directly in your customers' hands. We use high-pigment inks and premium paper stocks so your message is not only read, but also remembered and saved.
| Feature | Specification |
|---|---|
| Common Sizes | A4, A5, A6, DL (99mm x 210mm), or Square |
| Paper Weights | 130gsm (Standard), 150gsm (Premium), 170gsm (Luxury) |
| Finishes | Silk (Low Glare), Gloss (High Shine), Uncoated (Tactile/Writability) |
| Folding Styles | Single Fold, Tri-Fold (C-Fold/Z-Fold), Gate Fold, Cross Fold |
Why Physical Leaflets Still Dominate the Marketing Mix
From our work with startups and established retailers, we’ve seen that the 'haptic effect,' or the impact of touching paper, greatly boosts brand recall compared to social media ads. Unlike digital banners that disappear with a swipe, a well-made leaflet stays on a desk or kitchen counter as a steady reminder. When you hold our 150gsm silk-coated stock, you’ll notice its sturdy feel. It doesn’t bend or curl at the edges like the thin flyers often found in mailboxes.
Vibrant Color Reproduction That Matches Your Digital Assets
It’s frustrating when a brand logo looks different on paper than it does online. We use advanced color-calibration technology to make sure the 'Electric Blue' on your website matches the color on your printed materials. Throughout printing, we carefully monitor ink levels to avoid banding or faded gradients. This results in sharp images that make food photos look appealing and technical diagrams look clear.
Versatile Folding for Every Distribution Strategy
Whether you’re putting these in a shipping box or handing them out at a busy trade show, the way you fold your leaflet is important. A precise Z-fold or C-fold lets you share information step by step, leading the reader from the hook to the call to action. Our folding machines press each crease firmly, so your materials stay flat and don’t pop open when stacked.
Integrating Print Media Into Your Product Packaging
Smart brands understand that a leaflet is just one part of the bigger post-purchase experience. If you use them as product assembly guides, they work well with instruction sheets to give customers a complete experience. To encourage repeat sales, you can include a leaflet and discount or coupon cards inside a custom box, giving customers a strong reason to come back.
If your product needs more information than a single sheet can hold, you may want to use informational booklets for a multi-page option. To keep your marketing materials in perfect condition, many clients use die-cut inserts that create a special spot for documents inside the shipping box. This keeps the paper safe from the weight of the main product.
Frequently Asked Questions About Custom Leaflet Printing
It can be tough to pick the right GSM and finish, especially when you want to balance your budget with how your brand looks. Here, we answer the most common questions to help you understand the technical terms used in commercial printing.
Read our Custom Packaging Support & Ordering FAQs →What is the difference between a flyer and a leaflet?
People often use the terms "flyer" and "leaflet" to mean the same thing, but there are differences. A flyer is usually a single flat sheet for wide distribution. A leaflet is often printed on better paper and may be folded, which makes it great for sharing detailed product info or service menus.
Should I choose Gloss or Silk finish for my marketing?
If your design has high-quality photos, such as for real estate or jewelry, Gloss will make the colors stand out. If your leaflet has a lot of text or technical details, Silk is a better option because it cuts down on glare and makes the text easier to read in bright light.
Can I print on both sides of the leaflet?
Yes, and we recommend printing on both sides. This lets you put your main message on the front and details or contact info on the back. Our high-opacity paper prevents any text from showing through from the other side.
What is 'GSM' and why does it matter?
GSM stands for "Grams per Square Meter" and indicates how heavy and thick the paper is. 130gsm is common for regular leaflets, while 170gsm feels thicker and more like a card, giving your brand a stronger and more durable look.
Do you offer eco-friendly or recycled paper options?
Yes, we offer 100% post-consumer waste recycled paper that still gives you clear, sharp printing. Many eco-friendly brands choose these options to lower their carbon footprint while keeping a professional look for their marketing.
How should I set up my bleed for the edges?
To avoid white edges after trimming, make sure your artwork goes 3mm past the final cut line. This extra area, called the "bleed," ensures your background colors or images reach the edge, even if the cut is slightly off.
