Custom Printed Discount/Coupon Cards
Giving customers a physical incentive can turn a first-time buyer into a loyal customer. A custom coupon or discount card makes their unboxing experience more memorable and encourages them to shop with you again.
| Feature | Specification Details |
|---|---|
| Material Options | 14pt, 16pt, or 18pt Premium Cardstock |
| Eco-Friendly Choices | Kraft Paper or Recycled Paperboard |
| Standard Sizes | 2" x 3.5" (Business Card), 4" x 6", or Custom Die-Cut |
| Finish Types | Matte, Glossy UV, Silk Laminate, or Uncoated (Writable) |
| Printing | High-Definition CMYK Offset or Digital Printing |
| Special Features | Variable Data (Unique Codes), Foil Stamping, Spot UV |
Why Our Physical Coupon Cards Outperform Digital Codes
It’s easy to overlook digital discounts with all the emails and notifications people get. When we tested our custom discount cards in various shipping scenarios, we noticed they stuck around much longer. While emails are often deleted, these cards usually end up on a fridge or in a wallet.
Our 16pt cardstock feels solid, unlike a typical flyer, which makes the discount seem more valuable. We’ve upgraded the finish so that, whether you choose matte or glossy, the colors stay bright and the text remains clear, even after frequent handling.
Turning One-Time Shoppers Into Brand Advocates
Physical rewards have a strong impact. When customers open their package and find a well-made coupon pard, it feels more like receiving a gift than a marketing message. Using these cards as review request cards or with thank you notes helps create a smooth post-purchase experience and builds real trust.
Designed for the Rigors of Retail and Shipping
These cards are made to last. Unlike thin inserts that can arrive crumpled or damp, our recycled paperboard options stay in good shape. You won’t see frayed edges or ink smudges. This durability means your brand’s first physical impression looks just as high-quality as the product inside.
How to Maximize Your ROI With Strategic Inserts
A discount card only works if customers see it and use it. To boost your redemption rates, think about where you place the card and what other items you include in your packaging.
Integrating QR Codes for Instant Redemptions
Adding QR codes to the back of your coupon makes things easier for customers. They can scan the card with their phone and go straight to a pre-filled shopping cart. This simple process helps lower cart abandonment and lets you see which marketing campaigns bring in the most sales.
Pairing Discounts with Product Information
If you sell a complex product, include instruction sheets or user manuals along with the discount card. This helps customers have a good first experience. When customers feel supported, they are 40% more likely to use the "next-order" coupon in the box.
Frequently Asked Questions About Custom Coupon Printing
We put together these answers to help you find the best options for your business.
Read our Custom Packaging Support & Ordering FAQs →What is the best paper weight for a premium feel?
For most brands, we suggest 16pt cardstock. It feels sturdy and doesn’t bend easily, which helps your discount feel more valuable.
Can I write unique, individual codes on these cards?
Yes. If you pick an Uncoated or Matte finish, you can write on the cards with regular pens or markers without smearing. For bigger orders, we recommend our variable data printing service, which prints unique codes on each card during production.
How do physical coupons compare to email discounts for retention?
Physical cards are shared more often. Customers tend to give a card to friends or family, which doesn’t happen much with email forwards. This makes them a great tool for word-of-mouth marketing.
Are these cards eco-friendly?
We offer recycled paperboard and kraft paper inserts for brands that care about sustainability. These use post-consumer waste and soy-based inks, so your marketing is more eco-friendly.
What size is most effective for shipping inserts?
The standard 2" x 3.5" business card size is the most affordable and fits well in cell dividers or small boxes. If you need more space for details or a brand story, the 4" x 6" postcard size gives you more room.
Can I include my brand story on the back?
Yes, you can. Sharing your brand story along with a discount helps build a stronger connection. Many clients put the offer on the front and use the back to tell their company’s story, making the insert more meaningful.
