Brand story inserts to build customer loyalty and connection

Custom-Printed Brand Story Cards

Make your own brand story cards to turn a basic transaction into a memorable experience. Share your mission, values, and purpose with your customers by giving them something they can hold. Swap out generic packing slips for a card that tells your story, helping customers understand your brand and feel good about choosing you.

SKU: RCB426
Starting at: $0.10 / unit
Rated 5.0Read our Google Reviews
Free U.S. shipping • 8-10 business days turnaround
No minimums on all orders
30-day returnsView our Return Policy


Specification Details
Material Options 14pt Uncoated, 16pt Premium Silk, 18pt Extra Thick, or any other you choose
Standard Sizes 4x6", 5x7", A6, or Fully Custom Die-Cut Shapes
Print Sides Single or Double-Sided (Full Color CMYK)
Finishing Touches Spot UV, Gold/Silver Foil Stamping, Embossing, Soft-Touch Laminate
Sustainability FSC-Certified stocks and Soy-based inks available

Why Narrative Packaging Matters for Modern E-commerce

When we first introduced these cards to boutique retailers, we got feedback right away. Customers didn’t throw them away; instead, they pinned them to corkboards or shared them on social media. Unlike flimsy flyers that feel like junk mail, these cards are made from sturdy 350gsm premium stock, so they feel solid and thoughtful. When someone opens their package and finds a textured card on top, it shows you care about every detail.

Crafting a Sensory Connection Through Print

We stay away from the glossy postcard look that feels mass-produced. Instead, we use finishes like soft-touch matte or uncoated linen textures that make people want to pick up and hold the card. In our experience, the feel of a high-quality card creates a subtle sense of quality that digital ads just can’t match.

Tailored Features Designed for Professional Brand Scaling

Every brand is unique, and your story cards should show that, whether you’re a minimalist luxury jewelery or a rugged outdoor gear startup.

Precision Printing for Brand Accuracy

Your brand colors are part of your identity. We use G7-certified color management to make sure the emerald green on your website matches exactly with what your customer receives. You won’t see color drifting or muddy shadows, only crisp, high-definition text and vibrant images that follow your brand guidelines.

Integration with Your Existing Packaging

These cards fit neatly with your other packaging elements. If you already use cell dividers to organize your products, our story cards act as the lid, welcoming your customer as soon as they open the box. They help create a layered, professional look.

How Story Cards Enhance Your Marketing Funnel

A story card does more than say "thank you." It helps guide your customer to the next step in their journey.

Strategic Internal Linking for a Complete Kit

The story card creates an emotional connection, but you can also add practical inserts to your packaging. Try including items that build social proof or guide customers back to your website. For luxury products, add documentation that matches your brand’s premium look and feel.

Building Trust Through Transparency

Share details about your sourcing, your team, or your environmental efforts here. Choosing eco-friendly materials for your story cards shows your commitment to the environment before the customer even starts reading.

Frequently Asked Questions About Brand Story Cards

Here are answers to the questions our design team gets asked most often. We hope this helps you choose the right option for your next packaging run.

Read our Custom Packaging Support & Ordering FAQs →
What is the difference between a Brand Story Card and a standard Thank You Note?

Thank You Notes are usually short and personal. A Brand Story Card, on the other hand, gives a deeper look at your company’s purpose. It highlights your mission, how your products are made, or your brand’s history. The goal is to build lasting trust, not just thank someone for one purchase.

Can I include a discount code on my story card?

Yes, you can. Many brands add a discount for the next purchase along with their story. Still, some clients like to keep the story card timeless and put the discount on a separate, smaller card to keep the messages clear.

What is the best paper weight for a premium feel?

We suggest using at least 16pt or 350gsm paper. This thickness keeps the card sturdy and helps it stay flat and look impressive.

How much text should I include on the card?

Keep it simple. Use a headline that shows what your brand is about, then add three or four short sentences. If you need to share a longer story or instructions, we suggest using a different format.

Do you offer eco-friendly printing options?

Yes, we do. We use soy-based inks and offer materials with a natural, slightly textured feel. These options appeal to customers who care about the environment.

Can I use these for technical products?

Story cards work best for branding, but technical products often need more details. If you want to give step-by-step instructions, add another card or insert along with your story card so customers get all the information they need.